EXPEDITION LOG

WORK &
RESULTS

20+ years across enterprise platforms, agency consulting, and products built from scratch. Here's a sample of the terrain covered.

BUSINESS IMPACT

Client & Enterprise Work

Measurable results at organizations ranging from fast-growing startups to Fortune 500s.

Enterprise · Since 2018 Current

Esri — AI & Analytics Platform

Sr. Product Owner for global analytics infrastructure, generative AI tools, and semantic search at a 15,000-person GIS software company. Led roadmap and execution across web, eCommerce, and mobile — serving users in 190+ countries.

Growth & Automation · 2016–2018

Namecheap — $10M/yr in PPC Savings

Rebuilt AdWords from the ground up and developed automated PPC tools that saved over $10 million per year while increasing sales. Also drove a 40% lift in organic traffic through SEO audits, A/B testing, and conversion optimization.

Agency Consulting · 2010–2018

NerdyMind / Red Cape — 8 Years Consulting

Built and optimized dozens of websites and applications. Delivered PPC campaigns, analytics implementations, and automation tools for clients including OtterBox. Drove 97% sales increases and 4x improvements in lead generation.

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Site Screenshot
Client Project · SMB → Ad Network Live + Expanding

VendingVault4U

Started as a business website for a Northern Colorado vending operator — service presentation, lead capture, QR-based machine feedback system. Now expanding into a full OOH advertising network: 25 screen-equipped machines becoming ad inventory, with an AI-assisted video pipeline to handle asset intake, formatting, and quality improvement for local advertisers. Next phase is a self-serve marketplace for buying screen time by machine or geography.

PRODUCTS & TOOLS

Things I've Built

A mix of shipped tools, live apps, and products in active development — built with the same methods applied to client work.

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App Screenshot
Web + Mobile · Full Stack Nearly Complete

PetParty — Pet Milestone App

Full web and mobile application for tracking pet milestones and health records. React frontend, mobile-ready, with a clean data model designed for real family use.

AI SaaS · B2B In Development

FeedbackMonster

AI-powered platform that helps product managers consolidate and cluster customer feedback using semantic search and embeddings. Built on FastAPI, pgvector, NATS, and React — targeting PMs spending 20+ hours/week on manual synthesis.

Browser Tool · Vanilla JS Shipped

CherryNote

Browser-based audio recorder with timestamped notes and instant seek-to-timestamp. No frameworks, no dependencies — just the Web Audio API and IndexedDB. Records, stores, and replays with a click.

READY TO CLIMB?

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